RENT A PARADISE
Branding
OVERVIEW: The clients wanted to develop a beachy Florida theme logo for their beach house rental properties located in Florida.
PROBLEM: The clients wanted to incorporate themes from their hometowns (Key West, Florida), such as palm trees, beaches, and conch shells. But those images are pretty overused, especially in travel agencies, resorts, etc.
SOLUTION: I played around with various imagery I could think of Florida, which included the themes we mentioned during our meeting. We ended up going with the beachy Boho style.
RESULT: A beachy Florida vibes logo for various branding assets like web/mobile logos, business cards, letterheads, and more!
