ARCC'S GLOBAL BRANDING STYLE GUIDE
Branding
OVERVIEW: Anti-racism Commitment Coalition (ARCC) is a small non-profit organization. After seeing what happened to George Floyd, Breonna Taylor, and many others, the founder was passionate about making a change hence ARCC was born.
ARCC's mission is to eradicate racism and hate by using the exponential growth effect that will dramatically transform our society into one; that is anti-racist.
PROBLEM: ARCC is a small local non-profit located in Chaska, Minnesota. They are planning to expand this local non-profit into other parts of the world. They want a clean yet professional brand that connects with the people and their experiences.
SOLUTION: I partnered with Chris Kegal, ARCC's Art Director, and together we worked on creating a brand that works, both domestic and international audiences.
RESULT: With the help of our global brand style guide, ARCC launched its first international branch in Brazil.